Context
Dr. Nina makes content about natural remedies, wellness routines, and healthy living. Her channel has over 107 million total views.
Starting Point
She started working with us in March 2025.
The Turnaround
One month was going badly. I told Nina the next month would be the best one yet. We did not try to fix everything at once. We doubled down on the two inputs with the most leverage before filming: ideation and packaging.
The next 10 videos each hit 1/10 in YouTube Studio when we reviewed them. That run is the clearest example of how we work: stronger ideas, stronger packaging, then execution around what the audience is already proving it wants.
Over time, the engagement expanded beyond thumbnails into broader packaging and strategy. We also built her a Notion Content OS with 64+ video ideas to keep the pipeline moving.
Results
The 10-video 1/10 run is a specific packaging-and-ideation result. Separately, Nina has said her views doubled after she started working with us and that she has had a number of outlier videos. She has been with us for over a year and could work with anyone: she stays with us.
Timeframe
Engagement began March 2025 (thumbnails only), later expanded to full packaging; ongoing for over a year as of this writing.